Why VOM

Raw, natural and nutritious
– precisely what your dog needs

Correct dog food is essential for your dog's health and wellbeing. VOM offers a wide range of natural raw food that covers different needs and life stages, regardless of whether your dog is a puppy or an adult.

A biologically adapted feed provides more than just energy – it builds the body from the inside, giving better digestion, a stronger immune system, healthy skin and a glossy coat. VOM is developed with this in mind. A raw and fresh feed – which has not been heat-treated. This means that the raw ingredients' natural nutrients, enzymes and good bacteria are preserved. When the food is raw and natural, the nutrition is more easily absorbed by the dog's body and utilised better. Natural enzymes and good bacteria help to support a healthy gut, optimal nutrient absorption and a strong immune system. 

Therefore VOM is the natural choice for a healthier, stronger and more vital dog – throughout its life.

Natural
raw materials

VOM uses only quality ingredients such as meat, bone and offal from Norwegian abattoirs – the products have no added preservatives, colourings or water.

Tailored to the dog's needs

VOM has various ranges for working dogs, family dogs and puppies alike, so you can easily find something that suits your exact dog.

Locally sourced and sustainable

Our ideology is to contribute to sustainable development and reduce food waste. We use locally sourced Norwegian produce.

Tasteful and easily digestible

Many dogs love the taste, and the natural composition makes the food gentle on the stomach.

Proper dog food

A dog is naturally adapted to a meat-rich diet

By nature, the dog is a carnivore that descends from the wolf. Even though many of today's dogs do not look like their wild «cousin», they have nevertheless retained many of the wolf's characteristic traits. The dog's anatomy and digestion are adapted to a meat-based diet, and they essentially need easily digestible animal raw materials to meet their nutritional needs. The dog's first choice is raw materials such as offal and meat, rich in fat and protein, and with little or no carbohydrates. You will find these exact same raw materials in VOM’s products.

Proper cat food

Natural and species-appropriate diet

The cat is an obligate carnivore, which, to an even greater extent than the dog, depends on animal-based raw materials to meet its nutritional needs. In nature, the cat eats muscle meat, bones and organs from smaller prey such as mice, rats and small birds. These are leaner prey that are rich in protein, and especially the amino acid taurine. A raw diet should, as far as possible, mimic what the cat naturally chooses first. VOM is therefore a species-appropriate and natural diet for the cat.

Our ambassadors are genuinely passionate about dogs

“The good collaboration with VOM is not just about people being pleasant and reliable, but first and foremost about the product itself being top-class – that is, the dog food – and it is. That is one of the main reasons the partnership has lasted all these years. I am convinced that the dogs have performed better because they have been given the best food.”

Lars Monsen
King of the wilderness

“VOM products are made from 100 % natural ingredients sourced from nature, so it’s only natural for us to feed our dogs VOM.”

Kristine and Johanne Thybo Hansen
The Hunting Twins

“High-activity dogs must have the right diet. The VOM range should be on the menu every day, whether it is for the puppies or the other dogs. I simply wouldn't dare give my dogs anything other than the best!”

Hege Ingebrigtsen
Musher

VOM blog

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Guide to feeding a puppy

Feeding and the amount to feed can be difficult and overwhelming for a new puppy owner. 

Tips for switching to raw foodr

See our top tips and experiences for an easy switch of dog food.