ACTIVE is a range consisting of five different blends: ACTIVE Original, ACTIVE with Salmon, ACTIVE Protein Rich, ACTIVE Zero Chicken and ACTIVE with White Fish. All the blends are developed as complete feeds and contain a combination of different animal ingredients that complement each other's nutritional content. The various blends are suited to different needs, and you will find blends that are suitable for dogs with low, moderate and high activity levels alike.
ACTIVE Original
Complete feed
Composition: Chicken (meat, skin and bone), offal and meat from pork and beef, beef tripe, minerals.
9 kg box of burgers
560 g bag
with meatballs
2.5 kg bag
with meatballs
500 g sausage
6 kg sausage
ACTIVE Original is a versatile and nutritious complete food for adult dogs. The product is well suited to dogs with a moderate to high level of physical activity, fussy dogs, and dogs that for various reasons cannot eat salmon.
The recommended daily feeding amount is 2% of the dog’s body weight.
It is important to bear in mind that this is a guideline amount, and that you must adjust according to the dog's individual needs. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| DOG'S WEIGHT | AMOUNT OF VOM PER DAY (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
*The table shows the 2% calculation for an adult dog of various weights. The feeding amount may therefore differ from your dog’s actual requirements.
Analytical constituents
| Crude fat | 18 % |
| Crude protein | 15 % |
| Crude fibre | 0 % |
| Calcium | 0,9 % |
| Phosphorus | 0,6 % |
| Råaske | 3 % |
| Dry matter | 36 % |
| Fluid content | 64 % |
| Energy content | 9.3 MJ/kg / 2220 kcal/kg |
| OE from fat | 73 % |
| protein OE | 27 % |
| OE from carbohydrates | 0 % |
No water has been added to the product
OE = Tradable energy
The table is based on analysed values
Additives per kg:
Vitamin A: 2310 IU/kg, Vitamin D: 165 IU/kg, Vitamin E: 49.5 mg/kg, Vitamin C: 66 mg/kg, Vitamin B1 (Thiamine): 0.99 mg/kg, Vitamin B2 (Riboflavin): 1.85 mg/kg, Vitamin B3 (Niacin): 5.9 mg/kg, Vitamin B5 (Pantothenic acid): 6.1 mg/kg, Vitamin B6 (Pyridoxine): 1.2 mg/kg, Vitamin B7 (Biotin): 0.07 mg/kg, Vitamin B9 (Folic acid): 0.16 mg/kg, Vitamin B12 (Cobalamin): 0.01 mg/kg, Choline: 142 mg/kg, Calcium: 0.159 g/kg, Phosphorus: 0.25 g/kg, Potassium: 0.79 g/kg, Magnesium: 0.01 g/kg, Chlorine: 0.04 g/kg, Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
ACTIVE with Salmon
Complete feed
Composition: Chicken (meat, skin and bones), offal and meat from pigs and cattle, salmon (16%), cattle tripe, minerals
9 kg box of burgers
560 g bag
with meatballs
2.5 kg bag
with meatballs
500 g sausage
6 kg sausage
ACTIVE with Salmon is an optimal complete food for dogs that require plenty of energy in their diet. The blend contains salmon, which provides a high content of beneficial omega-3 fatty acids. Omega-3 fatty acids promote good coat and paw quality, whilst also having anti-inflammatory properties in the body – which have a positive effect on both muscles and joints.
The product is the first choice for dogs that are active through endurance work, need to maintain weight or put on weight, or need extra omega 3 in their diet. If the dog needs to lose weight, we have other products that are more suitable.
The recommended daily feeding amount is 2% of the dog’s body weight.
It is important to bear in mind that this is a guide amount, and that you must adjust according to the dog's individual needs. ACTIVE with Salmon has a high fat and calorie content, which should be taken into account when feeding. Therefore, use the specified amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| DOG'S WEIGHT | AMOUNT OF VOM PER DAY (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
*The table shows the 2% calculation for an adult dog of various weights. The feeding amount may therefore differ from your dog’s actual requirements.
Analytical constituents
| Crude fat | 20 % |
| Crude protein | 16 % |
| Crude fibre | 0 % |
| Calcium | 0,9 % |
| Phosphorus | 0,6 % |
| Råaske | 4 % |
| Dry matter | 40 % |
| Fluid content | 60 % |
| Energy content | 10.2 MJ/kg / 2440 kcal/kg |
| OE from fat | 74 % |
| protein OE | 26 % |
| OE from carbohydrates | 0 % |
No water has been added to the product
OE = Tradable energy
The table is based on analysed values
Additives per kg:
Vitamin A: 2310 IU/kg, Vitamin D: 165 IU/kg, Vitamin E: 49.5 mg/kg, Vitamin C: 66 mg/kg, Vitamin B1 (Thiamine): 0.99 mg/kg, Vitamin B2 (Riboflavin): 1.85 mg/kg, Vitamin B3 (Niacin): 5.9 mg/kg, Vitamin B5 (Pantothenic acid): 6.1 mg/kg, Vitamin B6 (Pyridoxine): 1.2 mg/kg, Vitamin B7 (Biotin): 0.07 mg/kg, Vitamin B9 (Folic acid): 0.16 mg/kg, Vitamin B12 (Cobalamin): 0.01 mg/kg, Choline: 142 mg/kg, Calcium: 0.159 g/kg, Phosphorus: 0.25 g/kg, Potassium: 0.79 g/kg, Magnesium: 0.01 g/kg, Chlorine: 0.04 g/kg, Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
ACTIVE Protein Rich
Complete feed
Composition: Chicken (meat, skin and bone), beef tripe, beef liver, salmon, egg, minerals.
560 g bag
with meatballs
2.5 kg bag
with meatballs
500 g sausage
6 kg sausage
ACTIVE Protein Rich has a high content of quality protein sources from chicken, egg and salmon, and is therefore an excellent product for dogs that require extra protein in their diet. For example, young dogs that need to build muscle or adult dogs in training and recovery periods. The product is also beneficial during wound healing. The salmon content will also provide beneficial omega-3 fatty acids that can reduce inflammation and have a positive effect on muscles and joints during a recovery period.
With a lower fat and energy content than the other products in the ACTIVE series, the product is also better suited for dogs with moderate activity levels or dogs that need to lose weight.
The recommended daily feeding amount is 2% of the dog’s body weight.
It is important to bear in mind that this is a guideline amount and that you must adjust according to the dog's individual needs. ACTIVE Protein Rich has a lower fat and energy content which should be taken into account when dosing. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| DOG'S WEIGHT | AMOUNT OF VOM PER DAY (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
*The table shows the 2% calculation for an adult dog of various weights. The feeding amount may therefore differ from your dog’s actual requirements.
Analytical constituents
| Crude fat | 14 % |
| Crude protein | 17 % |
| Crude fibre | 0 % |
| Calcium | 0,9 % |
| Phosphorus | 0,6 % |
| Råaske | 4 % |
| Dry matter | 35 % |
| Fluid content | 65 % |
| Energy content | 8.1 MJ/kg / 1940 kcal/kg |
| OE from fat | 65 % |
| protein OE | 35 % |
| OE from carbohydrates | 0 % |
No water has been added to the product
OE = Tradable energy
The table is based on analysed values
Additives per kg:
Vitamin A: 1120 IU/kg, Vitamin D: 80 IU/kg, Vitamin E: 24 mg/kg, Vitamin C: 32 mg/kg, Vitamin B1 (Thiamin): 0.48 mg/kg, Vitamin B2 (Riboflavin): 0.89 mg/kg, Vitamin B3 (Niacin): 2.88 mg/kg, Vitamin B5 (Pantothenic acid): 2.9 mg/kg, Vitamin B6 (Pyridoxine): 0.58 mg/kg, Vitamin B7 (Biotin): 0.032 mg/kg, Vitamin B9 (Folic acid): 0.08 mg/kg, Vitamin B12 (Cobalamin): 0.0065 mg/kg, Choline: 69 mg/kg, Calcium: 0.07 g/kg, Phosphorus: 0.12 g/kg, Potassium: 0.38 g/kg, Magnesium: 0.005 g/kg, Chlorine: 0.02 g/kg, Iron: 32 mg/kg, Manganese: 6.4 mg/kg, Zinc: 9.6 mg/kg, Copper: 1.2 mg/kg, Iodine: 0.13 mg/kg, Selenium: 32 µg/kg
ACTIVE Zero Chicken
Complete feed
Composition: Offal and meat from pigs and cattle, beef tripe, salmon, minerals.
560 g bag
with meatballs
500 g sausage
ACTIVE Zero Chicken is a complete dog food made entirely without chicken. This product is therefore well suited to dogs with a chicken allergy or intolerance. Like ACTIVE Protein Rich, this product has a lower energy density than ACTIVE Original and
ACTIVE with Salmon, and is therefore also well suited for dogs with a lower energy requirement.
The recommended daily feeding amount is 2% of the dog’s body weight.
It is important to bear in mind that this is a guide amount, and that you must adjust according to your dog's individual needs. ACTIVE Zero Chicken has a lower fat and energy content which should be taken into account when feeding. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| DOG'S WEIGHT | AMOUNT OF VOM PER DAY (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
*The table shows the 2% calculation for an adult dog of various weights. The feeding amount may therefore differ from your dog’s actual requirements.
Analytical constituents
| Crude fat | 16 % |
| Crude protein | 14 % |
| Crude fibre | 0 % |
| Calcium | 0,4 % |
| Phosphorus | 0,3 % |
| Råaske | 2 % |
| Dry matter | 32 % |
| Fluid content | 68 % |
| Energy content | 8.3 MJ/kg / 2000 kcal/kg |
| OE from fat | 65 % |
| protein OE | 35 % |
| OE from carbohydrates | 0 % |
No water has been added to the product
OE = Tradable energy
The table is based on analysed values
Additives per kg:
Vitamin A: 2310 IU/kg, Vitamin D: 165 IU/kg, Vitamin E: 49.5 mg/kg, Vitamin C: 66 mg/kg, Vitamin B1 (Thiamin): 0.99 mg/kg, Vitamin B2 (Riboflavin): 1.85 mg/kg, Vitamin B3 (Niacin): 5.9 mg/kg, Vitamin B5 (Pantothenic acid): 6.1 mg/kg, Vitamin B6 (Pyridoxine): 1.2 mg/kg, Vitamin B7 (Biotin): 0.07 mg/kg, Vitamin B9 (Folic acid): 0.16 mg/kg, Vitamin B12 (Cobalamin): 0.01 mg/kg, Choline: 142 mg/kg, Calcium: 2.6 g/kg, Phosphorus: 1.56 g/kg, Potassium: 0.79 g/kg, Magnesium: 0.085 g/kg, Chlorine: 0.04 g/kg, Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
ACTIVE with White Fish
Complete feed
Composition: Chicken (meat, skin and bones), offal and meat from pigs and cattle, white fish (16%), cattle tripe, minerals.
560 g bag
with meatballs
2.5 kg bag
with meatballs
500 g sausage
6 kg sausage
ACTIVE with White Fish is an optimal complete food, particularly well suited for dogs that are at a moderate activity level, need a lower energy content or are going to lose weight. The mixture contains Norwegian wild-caught white fish, which is a lean and easily digestible protein source, while also having a high proportion of omega-3 fatty acids. Omega-3 promotes a good coat and paw quality, whilst also having anti-inflammatory properties in the body – which have a positive effect on both muscles and joints.
The recommended daily feeding amount is 2% of the dog’s body weight.
It is important to bear in mind that this is a guideline amount, and that you must adjust according to your dog's individual needs. ACTIVE with White Fish has a lower fat and energy content which should be taken into account when dosing. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| DOG'S WEIGHT | AMOUNT OF VOM PER DAY (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
*The table shows the 2% calculation for an adult dog of various weights. The feeding amount may therefore differ from your dog’s actual requirements.
Analytical constituents
| Crude fat | 15 % |
| Crude protein | 15 % |
| Crude fibre | 0 % |
| Calcium | 0,9 % |
| Phosphorus | 0,6 % |
| Råaske | 4 % |
| Dry matter | 34 % |
| Fluid content | 66 % |
| Energy content | 8.2 MJ/kg / 1950 kcal/kg |
| OE from fat | 69 % |
| protein OE | 31 % |
| OE from carbohydrates | 0 % |
No water has been added to the product
OE = Tradable energy
The table is based on analysed values
Additives per kg:
Vitamin A: 2310 IU/kg, Vitamin D: 165 IU/kg, Vitamin E: 49.5 mg/kg, Vitamin C: 66 mg/kg, Vitamin B1 (Thiamine): 0.99 mg/kg, Vitamin B2 (Riboflavin): 1.85 mg/kg, Vitamin B3 (Niacin): 5.9 mg/kg, Vitamin B5 (Pantothenic acid): 6.1 mg/kg, Vitamin B6 (Pyridoxine): 1.2 mg/kg, Vitamin B7 (Biotin): 0.07 mg/kg, Vitamin B9 (Folic acid): 0.16 mg/kg, Vitamin B12 (Cobalamin): 0.01 mg/kg, Choline: 142 mg/kg, Calcium: 0.159 g/kg, Phosphorus: 0.25 g/kg, Potassium: 0.79 g/kg, Magnesium: 0.01 g/kg, Chlorine: 0.04 g/kg, Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
ACTIVE Zero Chicken
Complete feed
Composition: Offal and meat from pigs and cattle, beef tripe, salmon, minerals.
560 g bag
with meatballs
500 g sausage
ACTIVE Zero Chicken is a complete dog food made entirely without chicken. This product is therefore well suited to dogs with a chicken allergy or intolerance. Like ACTIVE Protein Rich, this product has a lower energy density than ACTIVE Original and
ACTIVE with Salmon, and is therefore also well suited for dogs with a lower energy requirement.
The recommended daily feeding amount is 2% of the dog’s body weight.
It is important to bear in mind that this is a guide amount, and that you must adjust according to your dog's individual needs. ACTIVE Zero Chicken has a lower fat and energy content which should be taken into account when feeding. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| DOG'S WEIGHT | AMOUNT OF VOM PER DAY (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
*The table shows the 2% calculation for an adult dog of various weights. The feeding amount may therefore differ from your dog’s actual requirements.
Analytical constituents
| Crude fat | 16 % |
| Crude protein | 14 % |
| Crude fibre | 0 % |
| Calcium | 0,4 % |
| Phosphorus | 0,3 % |
| Råaske | 2 % |
| Dry matter | 32 % |
| Fluid content | 68 % |
| Energy content | 8.3 MJ/kg / 2000 kcal/kg |
| OE from fat | 65 % |
| protein OE | 35 % |
| OE from carbohydrates | 0 % |
No water has been added to the product
OE = Tradable energy
The table is based on analysed values
Additives per kg:
Vitamin A: 2310 IU/kg, Vitamin D: 165 IU/kg, Vitamin E: 49.5 mg/kg, Vitamin C: 66 mg/kg, Vitamin B1 (Thiamin): 0.99 mg/kg, Vitamin B2 (Riboflavin): 1.85 mg/kg, Vitamin B3 (Niacin): 5.9 mg/kg, Vitamin B5 (Pantothenic acid): 6.1 mg/kg, Vitamin B6 (Pyridoxine): 1.2 mg/kg, Vitamin B7 (Biotin): 0.07 mg/kg, Vitamin B9 (Folic acid): 0.16 mg/kg, Vitamin B12 (Cobalamin): 0.01 mg/kg, Choline: 142 mg/kg, Calcium: 2.6 g/kg, Phosphorus: 1.56 g/kg, Potassium: 0.79 g/kg, Magnesium: 0.085 g/kg, Chlorine: 0.04 g/kg, Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
